6 E-Commerce Design Blunders You Must Be Aware Of

Selling online is something that requires a great deal of hardwork and dedication. With a 24/7 open online store, you can easily reach a global market without investing a lot of money. It can actually serve as a great boon for your business. Well, with a plenty of things to consider while designing an e-commerce website, one needs to pay special attention to every minutest detail that's crucial for developing an out-of-the-box shopping cart.

E-store designers are into the habit of committing minor and major blunders while designing an e-commerce store. That is why many start-ups or small business companies are converting their website to Wordpress and opting for other mark-up conversion services. It is highly recommended to avoid such mistakes in order to improve the experience of your customers. This is a blog that'll tell you everything about 6 common e-commerce design blunders which must be avoided as a whole in all the e-commerce website design projects. 

 

E-Commerce Design Blunder No.1-Hiding the contact details of busines

As an e-store designer, it is highly recommended to provide accurate contact information regarding the business. Consumers want to be assured about the fact that if they have any problem they'll be able to get in touch with a real person and receive the desired help. If the e-store doesn't provide any contact details, it'll become hard for the customers to trust the e-store and therefore they'll likely avoid doing business with you.

E-Commerce Design Blunder No.2- A complex/confusing checkout process

This is one of the most common mistakes made by e-commerce site designers. By designing a large/complex checkout process, you can easily get your customers confused about the steps they need to take for completing a particular transaction. Well, an ideal checkout process includes a single page wherein the customer can check the order and enter the billing and shipping details. In addition to this, there's also a confirmation page that enables the customer to check all the entered details before actually submitting his/her order.

E-Commerce Design Blunder No.3-An inadequate search functionality

As an e-store designer, it is absolutely essential for you to make sure that the search feature on your site works well. You need to ascertain that the search functionality includes filters that can enable customers to refine their search results in the desired manner. For this, you can opt for using a good built-in search engine or hunt for the best plugins that can be used for extending the search functionality incorporated within the e-store. Standard search criteria utilized by customers includes: most popular, lowest price, highest price, newest item etc.

E-Commerce Design Blunder No.4- Including tiny product images

Since online shopping is done in a virtual environment, it is absolutely essential for you to avoid the use of tiny product images. Since your main goal is to recreate and improve the user experience, tiny images won't do the job effectively. As an alternative to this, provide large images on the products page and allow customers to click on every image to zoom in the same. Make sure every image can be enlarged up to 1024x768 pixels, a recommended image size.

E-Commerce Design Blunder No.5-A dull, boring Shopping Cart Design

Shopping Cart is an incredibly crucial component of every e-commerce website. It needs to be kept as transparent as possible. Moreover, you can't compromise on the design of a shopping cart as it is the basic medium through which the customers can add multiple products, revise the product quantities and other specifications about the products. Hence, you need to ensure that the shopping cart is designed in a way that customers can use the same before proceeding ahead to the final checkout process.

E-Commerce Design Blunder No.6-Deficiency of payment options

Online shopping is all about performing transactions via credit/debit cards. As someone who's involved in designing an e-store, you must provide as many payment solutions as is practical. The reason for this being that every customer might not have a PayPal account or a Visa/MasterCard for making payments. Thus, considering different preferences of different customers, you need to cater a wide variety of payment services that are both accurate and utmost reliable.

Conclusion

So, its there now, a list of 6 common e-commerce design mistakes you must stay away from. Hope an in-depth insight into the same would have helped you understand a lot about maintaining consistency throughout the e-store design process.